By Craig Allen Smith; Kathy B Smith
This paintings treats presidential management as persuasive communique. the foremost theories of presidential management present in the literature determine the critical function of persuasion, and introduce the interpretive platforms method of political communique as a theoretical framework for the learn of presidential management as persuasion. Case stories research fresh presidents' use of public persuasion to perform their management capabilities. specific recognition is dedicated to coalitional constraints on presidential pardoning rhetoric, presidential management during the politics of department, the political value of conflicting political narratives, the sermonic nature of a lot 20th-century presidential discourse, the problems inherent in persuading the general public to make sacrifices, and the hazards of depending too seriously on public rhetoric. The concluding bankruptcy considers the rhetoric that contributed to the death of the Bush presidency, the election of invoice Clinton, and the demanding situations dealing with the Clinton presidency. Read more...
content material: 1. Presidential management as Persuasion --
2. The Interpretive platforms method of Presidential management --
three. The Coalitionless President and the Pardons --
four. The Politics of department --
five. Narrative clash and the Panama Canal Treaties --
6. Political Jeremiads from the Bully Pulpit --
7. Presidential Mobilization for Sacrifice --
eight. The Presidency in Rhetorical obstacle --
nine. Conclusions: Presidential management within the 1990s.
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Additional info for The White House speaks : presidential leadership as persuasion
These have become increasingly popular as the presidency has become increasingly rhetorical. Farewells combine the president's roles of leader and visionary so as to define his legacy to the country. For this to occur, say Campbell and Jamieson, the legacy must be consistent with the president's prior rhetoric, it must be offered for contemplation rather than action, and it should "encapsulate in a memorable phrase or sentence" an enduring truth about American society and government (p. 194). Campbell and Jamieson's exhaustive analysis is important because it separates presidential actions from the presidential rhetoric explaining and justifying those actions.
They spoke on ceremonial occasions and were careful to explicitly ground any other remarks in their constitutional duties. The second "constitution" began to dawn toward the end of the nineteenth century in response to government corruption and legislative gridlock. Theodore Roosevelt was the first president to try this approach, using it to facilitate passage of the 1906 Hepburn Act. By pretending to support a tariff bill, Roosevelt created a bargaining chip that he could trade for some Republican votes for the railroad regulation bill that was important to him.
Hart (1984) used a computer-based analysis of presidential language to explain the unique properties of presidential talk. He compared presidential language with pre-presidential language, campaign language, and post-presidential language; and he compared the language of presidents with the language of corporate executives, political candidates, religious leaders, and social activists. Much as Bruce Buchanan tried to identify the impact of the presidential experience on the president's psyche, Hart's data enabled him to analyze the presidency's impact on the president's language.
The White House speaks : presidential leadership as persuasion by Craig Allen Smith; Kathy B Smith