By Chris Gratton
Sports now represent some of the most useful sorts of broadcast leisure in today’s profitable foreign marketplace. This textbook explains the economics underlying the activities broadcasting phenomenon.
The particular regulatory tradition governing activities broadcasting signifies that the monetary economic climate of this quarter has many distinctive positive factors. The Economics of activities Broadcasting provides an available, targeted creation to all features of economics during this interesting area.
The booklet features a wealth of textbook beneficial properties and has been written and designed to facilitate scholar studying. It includes:
- questions of possession, alternate and commodity in sport
- the historic context for modern activities broadcasting
- the key avid gamers – audience, television channels, sponsors, golf equipment, occasion proprietors and authorities
- the laws governing televised sport
- the foreign context for broadcast sport
- competition and online game conception in activities broadcasting
- sports broadcasting’s altering panorama of possession and provide channels.
This book will be valuable for classes in media and broadcasting, economics, recreation administration and activities development.
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Extra info for The Economics of Sports Broadcasting
The report included data from the NOP Survey (1996), which found that although rugby league was rated as the fourth most regularly watched sport behind soccer, cricket and boxing, less than 5 per cent of respondents indicated it was their favourite sport. The top three plus wrestling, tennis, skiing, golf, motor sports and athletics all gained more votes than rugby league. This clearly shows that interest for rugby league, although high, is not the preferred option for many supporters, which is clearly demonstrated by both attendance and audience ﬁgures.
This included highlights of the weekend’s Super League games and was prompted by the perceived need to place the sport back on a nationwide stage. 7 million per year over the period from 1992, for the four years prior to Super League. 1 million. 3 million for 1992 to over 49 million by 1995. This dramatic rise indicates the expansion of the game’s television audience, within only a three-year period. 9 million for the 1995 Challenge Cup Final. 1 per cent. 1 per cent of the population. 8 per cent of the population, who watched rugby league on a regular basis.
The Monopolies and Mergers Commission (1999) when examining the attempted take over of Manchester United by BSkyB found that on average the ratio between viewers of satellite to terrestrial television was 3:6. This showed that soccer on terrestrial television attracts double the amount of viewers, gained by the satellite broadcaster’s coverage. 9 presents the average data for Premier League soccer during 1997. 8 Source: BBC Information and Analysis Department and BSkyB Research Department BSkyB.
The Economics of Sports Broadcasting by Chris Gratton