New PDF release: The Economics of Franchising

By Roger D. Blair

ISBN-10: 0511161360

ISBN-13: 9780511161360

ISBN-10: 0521772524

ISBN-13: 9780521772525

This publication describes in a lot aspect either how and why franchising works. It additionally analyses the industrial tensions that give a contribution to clash within the franchisor-frnachisee dating. The remedy incorporates a good deal of empirical facts on franchising, its value in a variety of segments of the economic climate, the phrases of franchise contracts, and what we all know approximately how these types of have developed over the years, in particular within the U.S. marketplace. a superb many myths are dispelled within the method. the commercial research of the franchisor-franchisee dating starts with the commentary that for franchisors, franchising is a contractual replacement to vertical integration. for this reason, the tensions that come up among a franchisor and its franchisees, who in truth are vendors of autonomous companies, are tested in flip. specifically the authors talk about matters regarding product quality controls, tying preparations, pricing, place and territories, ads, and termination and renewals.

Show description

Read or Download The Economics of Franchising PDF

Best small business & entrepreneurship books

Get The Power of Indirect Influence PDF

A advisor to the extra refined tools of influencing others, together with paradox, the Columbo strategy, storytelling and metaphor, and humor. Teaches tips on how to transcend assertive verbal exchange to a extra complicated, smoother method. Softcover. DLC: conversation in administration.

New PDF release: Marketing Management: Millennium Edition (10th Edition)

For undergraduate/graduate classes in advertising and marketing administration. This vintage textual content, a global top vendor, highlights the latest developments and advancements in international advertising. It emphasizes the significance of teamwork among advertising and all of the different services of the enterprise; introduces new views in profitable strategic marketplace making plans; and provides extra corporation examples of artistic, market-focused, and customer-driven motion.

Get The Everything How To Start A Home Business Guidebook: All PDF

Domestic companies have given many of us all the world over the monetary balance and freedom they've got continually dreamed of. multi level marketing or community advertising has been the pinnacle selection for lots of shoppers for the previous decade or so. in keeping with examine, it’s nonetheless a transforming into that might proceed to increase for the subsequent 10 years.

Mikael Scherdin, Ivo Zander's Art Entrepreneurship PDF

This pioneering booklet explores the connections among artwork and inventive tactics and entrepreneurship. The authors expertly determine numerous parts and matters the place study on artwork and inventive methods can tell and strengthen the normal box of entrepreneurship examine. 9 unique chapters via a global crew of students take an in depth examine the assets of recent paintings principles, how they're remodeled into tangible gadgets of paintings, make their approach via frequently adversarial choice environments, and eventually move directly to develop into valued and approved by means of most people.

Extra info for The Economics of Franchising

Sample text

In his work, The Complete Handbook of Franchising, Seltz (1981) concluded his assessment of franchisor capital requirements with this statement: “As a general rule, then, franchisor initial capital requirements will fall into the range of $150,000 to $1,000,000, plus a properly capitalized functioning prototype operation” (58). In 2001 dollars, this would amount to capital requirements of $320,000 to $2,100,000. S. 45 This amount includes expenses incurred to develop clear and complete operating manuals, contracts, disclosure documents, and so on, as well as franchise sales staff development and training.

To provide a better sense of where entry has been most prevalent in the 1980s and early 1990s, we rely on the number of new franchisors in our data per USDOC sector. Specifically, we present in Table 1-5 the number of franchisors that started franchising in every three-year period, starting in 1980 and ending in 1997. We end with 1997 because we only have a few years of data to identify the new entrants at the end of our sample period and, hence, we do not capture them all. But from our earlier data, more than 90 percent of the franchisors appear in our data within five to six years of when they start franchising.

However, the former was limited to the lodging and restaurant sectors. The CBO survey was not designed to allow inferences on the extent of franchising and has not yet been repeated. Going forward, we will refer to some studies that have relied on some of these data for other purposes. S. S. Census Bureau (for car dealerships and gasoline stations) and the “Annual Survey of Manufacturers” (for soft-drink bottling). The table also shows the proportion of nominal GDP that these represent. 1 Growth: Fact and Fancy April 30, 2005 12:17 29 The data in this table first confirm what we found earlier, namely that sales growth in traditional franchising between 1972 and 1986, although sizable in nominal terms, has more or less followed the growth of the economy as a whole in real terms over this period.

Download PDF sample

The Economics of Franchising by Roger D. Blair


by Thomas
4.0

Rated 4.34 of 5 – based on 23 votes