By Matt Blumberg
A definitive publication for any CEO—first time or otherwise—of a high-growth company
While substantial corporation CEOs tend to be groomed for the activity for years, startup CEOs aren't—and they're frequently younger and comparatively green in enterprise regularly. writer Matt Blumberg, a expertise and advertising entrepreneur, is familiar with this all too good. again in 1999, he all started a firm known as go back direction, which later turned the motive force at the back of the production of his weblog, OnlyOnce—because "you're just a first time CEO once."
Now, greater than a decade later, he is written Startup CEO. because the 5th publication within the StartUp Revolution sequence, this trustworthy source is predicated on Blumberg's adventure as a startup CEO and covers a few matters he is confronted over the dozen years he is been a CEO.
- Offers worthy insights into how the CEO units the general imaginative and prescient and technique of the corporate and communicates it to all stakeholders
- Discusses the way to construct a company's human capital through recruiting, hiring, and holding some of the best talent
- Examines how a CEO needs to align on hand assets with the company's process with the intention to be certain success
- Addresses what it takes to grasp the "How" of being a CEO—from major an govt workforce to handling in any form of market
Engaging and informative, this ebook is key studying for any, and each, CEO.
Read Online or Download Startup CEO: A Field Guide to Scaling Up Your Business, + Website PDF
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Additional info for Startup CEO: A Field Guide to Scaling Up Your Business, + Website
From the rearview mirror, I wish I had done more, earlier, to help me find my voice. Mostly, I wish I’d been deliberate about finding it; that certainly would have hastened the discovery! ” Think about what you agree with, where you’re different and what’s missing that’s important to you. I promise that both you and your organization will benefit from your strength and confidence as a leader. PART ONE STORYTELLING Fred Wilson is right: “setting a company’s vision” is one of the three full-time jobs every startup CEO takes on when they found a company.
For nearly a decade, Matt has documented every element of the startup CEO experience. The product launches and mergers and acquisitions are all there—but so are the vacation policies, the meeting routines, the forecasting models, and the best practices for recruiting talent. They’re not as glamorous as the Next Big Thing but they’re the key to every startup’s success. When he launched Return Path in 1999, Matt started with this simple idea: an “Email Change of Address” database that would do for the digital world what the Post Office’s “Change of Address” service does for snail mail.
If you’re offering only a marginal improvement over a well-established competitor, it’s going to be much harder to get traction in the marketplace. Either innovate in a field without much competition—like the email deliverability business Return Path started working on 10 years ago when no one was focused on that value proposition—or offer such a large improvement over the competition that it essentially changes the nature of the game. The assumption you’re trying to test in this box on the Lean Canvas is a very honest assessment of your place within the competitive ecosystem in which you plan to operate.
Startup CEO: A Field Guide to Scaling Up Your Business, + Website by Matt Blumberg