Download e-book for kindle: Public Relations Metrics: Research and Evaluation by Betteke van Ruler, Ana Tkalac Vercic, Visit Amazon's Dejan

By Betteke van Ruler, Ana Tkalac Vercic, Visit Amazon's Dejan Vercic Page, search results, Learn about Author Central, Dejan Vercic,

ISBN-10: 0805862722

ISBN-13: 9780805862720

Responding to the expanding desire in academia and the general public kinfolk occupation, this quantity provides the present kingdom of data in public kinfolk dimension and evaluation.  The ebook brings jointly principles and strategies that may be used during the global, and students and practitioners from the us, Europe, Asia, and Africa are represented.

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Extra resources for Public Relations Metrics: Research and Evaluation

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Multicultural public relations: A social-interpretive approach. Thousand Oaks, CA: Sage. Bivins, T. H. (1999). ). Lincolnwood, IL: NTC. Bollinger, L. (1999). Exploring the relationship between the media relations writer and the press: An analysis of the perceptions, goals and climate of communication. Unpublished doctoral dissertation. University of South Carolina. , & Hazleton, V. ) (1989). Public relations theory. Hillsdale, NJ: Lawrence Erlbaum Associates. , & Hazleton, V. (2006). Public relations in a new age.

Sallot, L. , Lyon, L. , & Jones, K. O. (2003). From aardvark to zebra: A new millennium analysis of theory development in public relations academic journals. Journal of Public Relations Research, 15(1), 27–90. , & Cameron, T. G. (2003). Informal relations: A look at personal influence in media relations. Journal of Communication Management, 7(3), 239–253. , & Vercˇicˇ, D. (2003). The global public relations handbook: Theory, research, and practice. Mahwah, NJ: Lawrence Erlbaum Associates. Stacks, D.

PERT: A technique for public relations management. Public Relations Review, 6, 38–49. , & Armbrecht, W. ) (1992). Ist Public Relations Eine Wissenschaft? Eine Einführung. Opladen, Germany: Westdeutscher Verlag. 16 Betteke van Ruler, Ana Tkalac Vercˇicˇ, and Dejan Vercˇicˇ Banks, S. P. (1995). Multicultural public relations: A social-interpretive approach. Thousand Oaks, CA: Sage. Bivins, T. H. (1999). ). Lincolnwood, IL: NTC. Bollinger, L. (1999). Exploring the relationship between the media relations writer and the press: An analysis of the perceptions, goals and climate of communication.

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Public Relations Metrics: Research and Evaluation by Betteke van Ruler, Ana Tkalac Vercic, Visit Amazon's Dejan Vercic Page, search results, Learn about Author Central, Dejan Vercic,


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