By Betteke van Ruler, Ana Tkalac Vercic, Visit Amazon's Dejan Vercic Page, search results, Learn about Author Central, Dejan Vercic,
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Extra resources for Public Relations Metrics: Research and Evaluation
Multicultural public relations: A social-interpretive approach. Thousand Oaks, CA: Sage. Bivins, T. H. (1999). ). Lincolnwood, IL: NTC. Bollinger, L. (1999). Exploring the relationship between the media relations writer and the press: An analysis of the perceptions, goals and climate of communication. Unpublished doctoral dissertation. University of South Carolina. , & Hazleton, V. ) (1989). Public relations theory. Hillsdale, NJ: Lawrence Erlbaum Associates. , & Hazleton, V. (2006). Public relations in a new age.
Sallot, L. , Lyon, L. , & Jones, K. O. (2003). From aardvark to zebra: A new millennium analysis of theory development in public relations academic journals. Journal of Public Relations Research, 15(1), 27–90. , & Cameron, T. G. (2003). Informal relations: A look at personal inﬂuence in media relations. Journal of Communication Management, 7(3), 239–253. , & Vercˇicˇ, D. (2003). The global public relations handbook: Theory, research, and practice. Mahwah, NJ: Lawrence Erlbaum Associates. Stacks, D.
PERT: A technique for public relations management. Public Relations Review, 6, 38–49. , & Armbrecht, W. ) (1992). Ist Public Relations Eine Wissenschaft? Eine Einführung. Opladen, Germany: Westdeutscher Verlag. 16 Betteke van Ruler, Ana Tkalac Vercˇicˇ, and Dejan Vercˇicˇ Banks, S. P. (1995). Multicultural public relations: A social-interpretive approach. Thousand Oaks, CA: Sage. Bivins, T. H. (1999). ). Lincolnwood, IL: NTC. Bollinger, L. (1999). Exploring the relationship between the media relations writer and the press: An analysis of the perceptions, goals and climate of communication.
Public Relations Metrics: Research and Evaluation by Betteke van Ruler, Ana Tkalac Vercic, Visit Amazon's Dejan Vercic Page, search results, Learn about Author Central, Dejan Vercic,