Presenting to Win: The Art of Telling Your Story (Updated by Jerry Weissman PDF

By Jerry Weissman

ISBN-10: 0137144172

ISBN-13: 9780137144174

Thirty million shows can be given this day. hundreds of thousands will fail. thousands extra can be acquired with yawns. an extraordinary few will determine the main profound connection, within which presenter and viewers comprehend one another perfectly…discover universal floor… and, jointly, choose to act.

In this absolutely up-to-date variation, Jerry Weissman, the world’s no 1 presentation advisor, exhibits tips to connect to even the hardest, such a lot high-level audiences...and movement them to motion! He teaches presenters of all types find out how to sell off these PowerPoint templates as soon as and for all and inform compelling tales that concentrate on what’s in it for the audience.

Weissman’s suggestions have confirmed themselves with billions of bucks at the line. millions of his elite consumers have already mastered them. Now it’s your turn!

•   What you need to do to inform your story

Focus ahead of circulate: picking your actual ambitions and message

•   the ability of the WIIFY: What’s In It For You

Staying interested in what your viewers fairly wants

•   trap your viewers in ninety seconds… and not permit cross!

Opening Gambits and compelling linkages

•   grasp the artwork of on-line net conferencing

Connecting along with your invisible audience

•   From brainstorming via delivery

Crafting the ability Presentation, one step at a time

Named by way of FORTUNE journal as a "Must-Read"

"Jerry Weissman makes the problem of manufacturing and supplying powerful displays delightfully uncomplicated. learn it and benefit!"

Tim Koogle,Founding CEO, Yahoo!

“A nice learn for we all who've ever struggled with any point of our public talking abilities. providing to Win includes a similar undying options that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft enterprise department, Microsoft company, and CEO, invoice and Melinda Gates Foundation

“Jerry is the fellow by way of making nice pitches. in case your pitch doesn’t get plenty greater after studying this booklet, whatever is incorrect with you.”

Guy Kawasaki, dealing with Director and Chairman, storage expertise Ventures, and bestselling writer of The paintings of the Start

“Presenting to Win is the shortest route to applause for any presenter. will probably be your bible for the PowerPoint Age. It’s loaded with effortless activities and genuine examples that truly paintings. I’ve used them. I know.”

Scott cook dinner, Founder, Intuit

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Extra info for Presenting to Win: The Art of Telling Your Story (Updated and Expanded Edition)

Sample text

The very same principles that propelled Cisco’s success reach all the way back to the classical concepts of Aristotle. Those same basics underlie Abraham Lincoln’s towering rhetoric that healed a nation torn asunder by civil war. They underlie Sir Winston Churchill’s inspiring orations and Franklin Roosevelt’s assuring fireside chats that rallied their nations to the victorious defense of the free world. And they underlie Martin Luther King’s rousing speeches that spearheaded the civil rights movement.

Factor, and this helped me take my company public in 1998. Today, through this book, you can acquire the same skills on ‘how to present to win’ for a fraction of what it cost us to learn from Jerry. ” K. B. Chandrasekhar, Founder, Exodus Communications, and CEO, Jamcracker, Inc “Jerry Weissman’s approach is light years ahead of the rest of the world. My guess is that Presenting to Win will become a classic within its genre. ” Thomas M. Claflin II, Chairman, Claflin Capital Management, a Boston-based venture capital firm “Inspiring leaders must possess great communication skills.

In television, I directed both film and video cameras and then spliced and arranged their output into a compelling story. In doing so, I employed the professional practices of cinematography and editing to tell a story and create an impact on the audience. I’ve translated these sophisticated methodologies into a simple set of continuity techniques . . that you can readily implement with PowerPoint . . to help you tell your story. I’ve also drawn many of my communication and persuasion techniques from classical sources, such as the writings of Aristotle.

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Presenting to Win: The Art of Telling Your Story (Updated and Expanded Edition) by Jerry Weissman

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