By Michael Beasley
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Additional info for Practical Web Analytics for User Experience. How Analytics Can Help You Understand Your Users
There are four metrics that appear below the large graph: ■ Goal Completions: How many times the goal was reached during the selected time period. 2 An example of the “Overview” report. ■ ■ ■ either in the same visit or multiple visits. This number is nice to know, but because it is dependent on how many users actually visit the website, it is not as meaningful as the conversion rate. Goal Value: With enough insight into your company’s sales process, it is possible to calculate a monetary value for each time a user reaches a goal.
It lets you filter the table according to metrics and dimensions that aren’t explicitly exposed in the table and combine multiple filters using AND and OR. This feature works much like advanced segments, which we will cover in Chapter 9. 5, compared to data from an earlier month. Note that the data are sorted in order of pageviews from the more recent month. 8 (Continued) Beyond Tables There are other ways to display data besides the humble table, available through the buttons in the upper right corner.
If you have only one goal page per goal, then you probably don’t need this report. com/registration/thankyou, then the “Goal URLs” report will only show this one URL. However, say you have 40 different whitepapers on your website that users can download after filling out a form. com/products/health-widgets/whitepaper? com/products/pharmaceutical-widgets/whitepaper? widget_safety&form=thank-you You may have set up just one goal to measure any time the user downloads a whitepaper (any page containing “form = thank-you”).
Practical Web Analytics for User Experience. How Analytics Can Help You Understand Your Users by Michael Beasley