No B.S. Price Strategy: The Ultimate No Holds Barred, Kick - download pdf or read online

By Dan S. Kennedy

ISBN-10: 1599184001

ISBN-13: 9781599184005

Loose -- Insider’s Circle Trial club, e-newsletter, Audio application, distinct Webinar sequence, and extra! Take regulate of your earnings Millionaire maker Dan S. Kennedy and advertising and marketing strategist Jason Marrs dare you to reconsider your each trust approximately pricing and empower you to take a extra inventive, more suitable, daring method of your price—and prosperity. Kennedy and Marrs don’t provide little methods, like new how one can say 50% off, part off, or 2 for 1. They inform you the key to atmosphere costs for the best achieve. Then they train you the way to prevent the last word cost and rate failures—like attracting buyers who purchase via expense. You’ll observe how one can compete with loose, how you can with out harm, and discover the most important to cost elasticity. most significantly, you’ll snatch the right way to use expense for your severe virtue and supply your self the facility to be as ecocnomic as attainable. finds: The nine final fee and cost mess ups The trick at the back of discounting with no devaluing The five price-related propositions to be anxious with The million-dollar mystery at the back of “FREE” the right way to win cost wars with opponents Why cost slicing isn’t the remedy for the recession and what's And extra "All i will say is wow. I have been having a tricky time accepting that we will be able to justify a touch better than traditional expense for our product until eventually I learn bankruptcy 7. The examples and tales in No B.S. rate options made what would normally be a lifeless learn - enjoyable and fascinating. thank you for taking this helpful info and making it enjoyable." —Robin Strickland, Co-Founder,

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Extra resources for No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

Sample text

I believe it needs to be handled as if petting a porcupine! Yet I am very much in the business of Free, and here to provide a different perspective. com, has nearly two-million families registered, who participate in its online activities, and are delivered on a silver platter to bowling centers all over North America as potential customers for conversion after their free experience. Yes, I said two-million! With more joining every week. All of which, incidentally, making a number of income streams viable, from advertising and promotion fees paid by brand-name national advertisers as well as local businesses, to the fees paid by the bowling centers.

He could hire his own copywriter as a full-time employee to be underfoot forty hours a week every week for a year for that sum. But for me, it's relatively routine because I'm not charging for time or labor; I'm charging to develop an asset the client will own, that will yield dividends over time far beyond the initial investment. 00 a year. 5-million across its five-year life, a return on investment of almost 1,400%. 3 million; the buying of money at a huge discount. This is what intelligent businesspeople try to accomplish anytime they pay for expertise; buy money at a good discount.

Price Strategy offerings by the same business. I'm sure the guys who are doing this have convinced themselves otherwise, but they are wrong. I don't care how fast this grows your list, I don't care if you think you are triggering reciprocity, you are degrading the quality and viability of your buyers by giving away a premium offering for free. You are not, I repeat not, building trust or loyalty. You are building discontent and sowing the seeds of hatred. Watch the long-term behavior; it will deteriorate just as it has for the news media.

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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity by Dan S. Kennedy

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