Nitin Chhoda, Ritika Gulrajani's Marketing For Physical Therapy Clinics: Physical Therapy PDF

By Nitin Chhoda, Ritika Gulrajani

ISBN-10: 0981890024

ISBN-13: 9780981890029

Http://, and founder Nitin Chhoda, PT unearths mystery suggestions to rework your actual remedy company. Having attended thousands of actual remedy seminars and researched the pinnacle actual remedy graduate courses, Nitin has chanced on that advertising is an important topic that is not taught in actual remedy faculties. Nitin's web publication is a source for personal practitioners and this booklet, besides a process of DVDs, audio courses & done-for-you manuals is out there at: and short precis: - Why actual therapists may still advertise health courses - Leveraging expertise and internet sites to model your perform - buying, structuring and maximizing sufferer testimonials - profit multiplication on your perform - reworking your perform with the ideal phrases and rather a lot more...

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Additional info for Marketing For Physical Therapy Clinics: Physical Therapy Private Practice Guru Reveals Insider Secrets For Physical Therapy Business Success

Sample text

You provide lunch or dinner, some light entertainment and a fun relaxed atmosphere in which you can interact with all your patients in an informal environment outside of physical therapy. Fundamentally, it is a day in which you appreciate all your patients for their excellent recovery and give prizes to patients who have shown the most recovery and referred their friends to your clinic. The ways to make this event successful are: • Announce a whole range of prizes, most which can be sponsored by local businesses, to the most outstanding patients, graded by compliance and extent of recovery, as judged by you.

Your practice automatically debits the patient's credit card or checking account a preset amount every visit. The basic principle behind the automation of billing in a physical therapy private practice is consistency of income. Most major businesses adopt the strategy and are extremely successful. Think about your cell phone, internet or cable TV bill. Imagine for a moment that these companies were attempting to bill your card manually each month, or requesting you each time for your authorization.

For a business, staying within the default comfort zone is easy and pleasant. It’s also the best way to let a practice slide into oblivion. Your staff, pricing, location and service fit the ‘norm’ and everything you do is by the book. Sometimes, the ‘right’ approach in every aspect can be the wrong thing to do, from a marketing perspective. If you try and become everything to everybody, you will end up becoming a vague thing to most prospects. A successful © 2009 Nitin Chhoda. com practice overcomes the inherent defensive mindset and embraces change.

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Marketing For Physical Therapy Clinics: Physical Therapy Private Practice Guru Reveals Insider Secrets For Physical Therapy Business Success by Nitin Chhoda, Ritika Gulrajani

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