Marketing for Architects and Engineers: A New Approach - download pdf or read online

By Brian Richardson

ISBN-10: 0203362322

ISBN-13: 9780203362327

ISBN-10: 0203379101

ISBN-13: 9780203379103

ISBN-10: 0419202900

ISBN-13: 9780419202905

Specialist companies advertising is a comparatively new kind of advertising and marketing that has been recogonized basically because the overdue Nineteen Eighties. lots of the makes an attempt to write down approximately advertising for pro prone were a regurgitation of the conventional advertising and marketing method that has developed because the Sixties and feature targeting minor transformations and changes. in lots of methods, what's wanted is a clean technique which takes under consideration the complicated political, social, financial, legislative and cultural backdrop and gives a fashion for layout execs, similar to architects and engineers, to seem to the longer term. This booklet does simply that.

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Extra resources for Marketing for Architects and Engineers: A New Approach

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1 The scenario planning process reasons could be many and varied. For example, there could be an underlying feeling that the practice is not performing well or that there is a general lack of direction. Similarly, the appointment of a new director or an enlargement or contraction of the practice might lead you to think again about who and what you are. The first step therefore is to do some work on why you want to take a longer-term view. At this stage you have a choice of doing the work in house or bringing in an outside, skilled facilitator who is able to 30 MARKETING FOR ARCHITECTS offer an independent voice.

Paul felt confident that Transart’s designs remained confidential following the implementation of the European Data Protection Act in 2008. When Paul was first approached by the Ipkros Group he had tried to find out more about the organization. A company search 46 MARKETING FOR ARCHITECTS had shown that two of the directors on the main Ipkros board were also directors of a large German construction company. Paul was unconcerned about this finding because he had been given complete design freedom in five years working with Ipkros and there appeared to be no pattern of contractor selection by Ipkros for each job.

We have a possible job in Bremen, Paul. I’ve spoken to the Risk Management Department. They appear to have split the funding risk between a Swiss Bank, a Taiwanese fund holder and a Korean pension fund. They are all Euro rated but the competition is fierce. ’ In total there were five pan-European syndicates that competed in certain markets. Traditional developers had long ceased to exist in the market as their Euro risk management rating had not been high enough. That reminded Paul. Transart had not sent in a copy of this quarter’s accounts to the European Practice Registration Board.

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Marketing for Architects and Engineers: A New Approach by Brian Richardson


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