Download PDF by Phil Harris, Andrew Lock, Patricia Rees: Machiavelli, Marketing and Management

By Phil Harris, Andrew Lock, Patricia Rees

ISBN-10: 0415216702

ISBN-13: 9780415216708

A desirable, state of the art booklet that gives perception into the that means and interpretation of Machiavelli and his works for administration, advertising and political concept, and highlights their specific relevance to the chief this day. The authors handle a few universal topics on the subject of the impacts and arguments of might be the 1st political scientist and recommend of sound administration and advertising and marketing rules. subject matters coated contain: glossy administration; governance and ethics; postmodernism; advertising, political communique and spin doctoring; and rhetoric and dichotomy of Machiavelli.

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Sample text

GLADSTONE No, you don’t understand, he bore no relation to them. No, he didn’t even look like them. Villari (1888:245) says he was ‘of middle height, slender figure, with sparkling eyes, dark hair, rather a small head, a slightly aquiline nose, a tightly closed mouth: all about him bore the impress of a very acute observer and thinker, but not that of one able to wield much influence over others’. He was if anything a practical government servant, who believed that a state could be run for the benefit of its people.

This illustrates a key Machiavelli dichotomy like that between fortune and virtue: the overlapping attractions of politics and literature with elements of the contrasted imperatives of action and contemplation. In a letter to Vettori, Machiavelli remarked how confusing it would be for someone reading the correspondence to find their thoughts and works alternating so abruptly between serious matters of state and the frivolities of sex and sentiment. This was the Machiavelli who, writing from Verona in 1509, with a characteristic splurge of grotesque exaggeration responded to Francesco Guicciardini’s account of a sexual adventure with a nauseating description of his own tumble in the dark with a rank prostitute—‘Yuk!

But the key date writers pick upon is Niccolò Machiavelli’s emergence on the centre stage of Florentine life in May 1498, with the fall of Savonarola (Villari 1888). From then on Machiavelli observed the real world of politics as a participant, began to develop his ideas which emerge later as his intellectual heritage to the world. BORGIA Gosh. A seminal event, Gladstone. GLADSTONE Well, a seminar anyway. BORGIA But come on, you haven’t told me why Machiavelli has any connection with management or even marketing.

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Machiavelli, Marketing and Management by Phil Harris, Andrew Lock, Patricia Rees


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