By Dave Kerpen
It can pay to be LIKEABLE!
You could have a rock-solid enterprise procedure, limitless assets, and the main proficient humans on employees. yet just one factor is assured in today’s hyperconnected society: in the event that your enterprise isn’t likeable, it's going to fail.
Dave Kerpen is aware how vital it really is for a company to be liked—by clients, staff, stakeholders, and most of the people. He wrote the ebook on it. His groundbreaking bestseller Likeable Social Media changed the way in which companies have interaction with their clients every day. Likeable company lays out eleven innovations for corporations of all sizes to spur development, gains, and total good fortune. Dave Kerpen finds the awesome returns you’ll get in case you achieve the belief of your clients and stakeholders. In today’s social media global, it actually can pay to be likeable.
Likeable enterprise helps any chief at a smallor mid-sized corporation bring up earnings and spur development via utilising the eleven rules of commercial likeability, such as:
- LISTENING—to shoppers, colleagues, shareholders—and rivals
- AUTHENTICITY—because today’s savvy patron continually is aware while you’re faking it
- TRANSPARENCY—honesty builds belief, and any deviation can damage your attractiveness
- ADAPTABILITY—managing swap and discovering new possibilities is necessary to good fortune this present day
- SIMPLICITY—in layout, in shape, and in functionality
- GRATEFULNESS—every “thank you” is liked . . . and generates spectacular returns!
Likeability spreads. As a enterprise chief, you put the tone. Be likeable and your employees should be likeable—which in flip creates a extra likeable patron experience.
The blueprint for eternal company likeability is on your fingers. practice Kerpen’s easy rules day in and time out, and earnings and progress are guaranteed to follow.
Praise for Likeable Business
“Dave Kerpen has defined why clients anticipate extra, and he supplies the instruments to bring in your model promise. Be sincere, be obvious, and be real. so that it will be likeable in enterprise, you want to learn this book!”
—Jeffrey Hayzlett, bestselling writer of Running the Gauntlet and The reflect Test
“Dave Kerpen’s manifesto on changing into a likeable chief of a likeable company applies both good to social marketers and the nonprofit zone. Gratitude is his concluding precept, and that i certain am thankful to Dave for scripting this book.”
—Charles Best, founding father of DonorsChoose.org
“Kerpen demonstrates how construction a likeable tradition could be the most crucial and lucrative technique of all.”
—John Jantsch, writer of The dedication Engine and Duct Tape Marketing
“This vital, persuasive booklet will swap how you take into consideration and function your small business. an individual who hopes to steer effectively within the twenty-first century must learn this book.”
—Meg Cadoux Hirshberg, writer of For greater or For Work: A Survival consultant for marketers and Their Families
“From transparency to authenticity to the influence of sharing one’s values through tale telling—Dave Kerpen’s blueprints on tips on how to run a company circulate from ‘Likeable’ to crucial. Ben & Jerry’s was once based on those values in 1978 and has practiced them during the company’s out of the ordinary development to this very day. With verbal exchange at electronic speeds in today’s company international, it’s now not a call to be liable. shoppers decide to help companies who perform values-led enterprise. The possibilities whilst working your corporation in a dependable demeanour permit nice freedom inside your company and externally with the ever-growing wakeful purchaser global round us.”
—Jostein Solheim, CEO of Ben & Jerry’s
“Dave presents a blueprint that permits marketers all over to construct a profitable, likeable company during this period of social media.”
—Scott Gerber, founding father of younger marketers Council
“A masterful storyteller, Dave Kerpen takes you on a trip into the fantastic new global of the following day. It’s a spot the place clients love you and confirm your corporation luck. this is often no wishful utopia. It’s a fact close by when you keep on with the rules of Likeable Business.”
—Michael Stelzner, CEO of Social Media Examiner and writer of Launch: how you can fast Propel your enterprise past the Competition
“Social media teaches companies how you can be nicer to people—and be happier whereas doing it. This ebook will educate you ways to make that fluctuate to your complete business—and make more cash simply because you’re doing it.”
—Andy Sernovitz, New York occasions bestselling writer of Word of Mouth advertising: How clever businesses Get humans Talking
“Likeability issues. It opens doorways and minds and makes every little thing more straightforward. yet, how do you ‘build’ a likeable company? In Likeable Business, Kerpen stocks a proven step by step route to likeability. a very good learn for marketers and managers alike!”
—Jonathan Fields, writer of Uncertainty and founding father of stable existence Project
“It’s easy; whilst humans comprehend who you're and the place you return from, they’re prone to rally round your reason. each corporation has its personal certain historical past, one that’s worthy sharing. At 1-800-GOT-JUNK? we’re keen about sharing the place we got here from and the place we’re headed not just with our clients and the general public yet inside our personal teams.”
—Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?
"An first-class publication for somebody operating in customer support, Kerpen’s paintings presents unique methods of wondering daily activities. Recommended."
(Starred overview) Publisher's Weekly
Read Online or Download Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver PDF
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Additional info for Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
When Build-A-Bear gets ready to launch a new product, Clark contacts the stores with the highest new-product-launch sales rates and asks for input and advice to relay to the rest of the team. Clark’s commitment to listening is evident in her business results. Over 60 percent of Build-A-Bear customers are repeat customers who plan their visits in advance, and the 400 Build-A-Bear locations worldwide brought in over $394 million in 2011. That’s quite a price tag to put on listening. Big brands like Build-A-Bear aren’t the only companies that believe in listening.
Second, I want to thank my family as a group for being such a great support system. Thank you all for reading my blog posts, laughing at my dumb jokes, posting embarrassing pictures of me from middle school on the Internet, and offering support when I need it most. A more specific thank you goes to my sisters for achieving great things and igniting the ever-present youngest-sibling desire to beat you at everything. Thank you to my parents for your constant advice, encouragement, and weirdness. And of course, thank you to my brilliant and hilarious grandmother, whose stories and successful career as a journalist inspired me to pick up the pen in the first place.
LET’S GET LIKEABLE! One of the key leadership traits we’ll explore is responsiveness. It’s one of my core values, and I continue to respond to any and all tweets and Facebook messages that come my way each day. As you read, please know that I always remain open to feedback, questions, thoughts, and ideas. com/LikeableBook). Now let’s get likeable. CHAPTER 1 Listening One Mouth, Two Ears, Many Opportunities When people talk, listen completely. Most people never listen. —Ernest Hemingway I finally decided to take my own advice and shut up and listen.
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Dave Kerpen