Lessons from the Edge: Survival Skills for Starting and by Jana Matthews, Jeff Dennis PDF

By Jana Matthews, Jeff Dennis

ISBN-10: 0195168259

ISBN-13: 9780195168259

ISBN-10: 0195184491

ISBN-13: 9780195184495

Marketers frequently fight with many points of commercial: making plans and financing corporation development, making a corporation imaginative and prescient, recruiting, prime, and handling humans, in addition to own expenses. In classes from the sting, greater than 50 company proprietors and marketers supply a wealth of real-life stories--in their very own words--that supply infrequent insights approximately holding an organization fit and turning out to be. here's a exact selection of first-person debts by way of marketers who describe their blunders in company and the teachings they've got realized for this reason. The tales conceal quite a lot of studies from the rigors and tribulations of partnerships, to the lack of key shoppers, robbery, discovering and keeping staff, and the non-public rate of residing at the area. The authors have drawn on interviews with greater than 50 marketers, all of whom are lower than forty five years of age and are founders or presidents of businesses with sales over $1 million and turning out to be speedily. They volunteered to percentage their tales, describing why they misplaced or virtually misplaced their businesses, what they did unsuitable, and the teachings they've got discovered. Their narratives are filled with error, failure, braveness, moments of awareness, and well timed strikes that kept the day. each corporation proprietor will locate those bills insightful, compelling, and infrequently intestine wrenching, specially simply because such a lot face related demanding situations and dwell with the truth that they too may fall off the sting. This instructive and encouraging e-book brims with classes for all enterprise vendors approximately braveness, endurance, and survival. classes from the sting is a necessary learn for either confirmed and potential marketers.

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Extra info for Lessons from the Edge: Survival Skills for Starting and Growing a Company

Example text

Most companies were able to recover from their near disaster, but some weren’t and slipped over the edge. So what is the role of the leader? Damon Gersh said it well. The leader’s job is: to set the tone and prioritize—to identify what’s important for the company, to clarify vision, direction, and values. I empowered people within the organization and brought on the best people I could get. I gave them guidelines, held them accountable, let them exercise their creativity and bring their experience to the table.

Our stories and lessons will help you understand what to look for, and how to hire, manage, and lead people to achieve great things. After reading the stories you’ll be a lot smarter about what to do—and what not to do. • Partnerships. Here, we explore the upside—and the downside—of partnerships. Many companies are started by two friends or family members without much thought or planning. You think it’s more fun to have a partner—and you may think you are sharing the risks by having a partner—but if you choose the wrong partner or the partnership goes sour, you substantially compound your own risk.

In addition to having a vision for the company, he tries to help each employee reach his or her potential—and thereby enable his company to reach its potential. He works with and coaches his employees. By painting the vision of what each person can do, then coaching him or her to do it, Acosta-Rubio unlocks his employees’ potential and helps them achieve far more than they themselves ever imagined. ≈ 37 ≈ LESSONS FROM THE EDGE In addition to knowing what a leader does, Marx Acosta-Rubio’s mentor taught him what a leader is.

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Lessons from the Edge: Survival Skills for Starting and Growing a Company by Jana Matthews, Jeff Dennis


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