Download e-book for kindle: Innovative Planning for Electronic Commerce and Enterprises by Cheng Hsu, Somendra Pant

By Cheng Hsu, Somendra Pant

ISBN-10: 0306475804

ISBN-13: 9780306475801

ISBN-10: 0792384377

ISBN-13: 9780792384373

Hsu and Pant in cutting edge making plans for digital trade and businesses: A Reference version have proposed a administration making plans version for constructing strategic targets for e-commerce organizations. The authors think they're provocative occasionally; besides the fact that, the sphere is so new that there's no operating version for an e-commerce company with a confirmed good fortune list. during this ebook, Hsu and Pant strengthen a framework for a operating version. This framework has 3 components: (1) the 1st half is the making plans version and a strategy. The making plans version relies on rules derived from the literature and the author's examine. The technique additionally makes use of price Chain research to attach e-commerce ambitions with enterprise methods. (2) the second one half evaluates the version and calibrates it to business circumstances and verified scholarly ends up in the sector. (3) The final half involves 3 exploratory plans for a few commercial functions, together with offer chain integration, net banking, and customer support (ordering) for heavy undefined. approximately fifty situations are mentioned within the ebook at a number of levels of intensity. the 3 commercial instances illustrate how you can follow the making plans version utilizing the technique. as a result, the book's e-commerce reference version is received from the making plans version, its method, and the commercial benchmarks.

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The last three, however, are usable only by the qualified organizations. When other countries later joined the Internet, each country is considered an additional category and assigned a particular country code. Some examples are: ca for Canada, de for Germany, fr for France, uk for Britain, tw for Taiwan, kr for Korea, jn for Japan, hk for Hong Kong, in for India, au for Australia, at for Austria, and cn for China. The country code appears at the end of all domain names registered with the country.

The Internet technically allows any Web site to reach any user, but the odds that any user would go to the site by chance (or keyword search) are not much better than lottery. Would Internet advertisement change the odds fundamentally? The answer is, of course, yes but with a severe qualification. Companies can register with any number of portal sites; however, how many companies can a portal site publicize effectively? There are two very fundamental differences between portal site advertisement and advertisement on traditional media.

This is a high-level reference model. 1. The Basic Strategy and Technology. Many companies start their e-commerce with a Web site that shows the company logo, pictures, performance, products, and so on. The site would contain only static information and serve as an electronic mirror image of the company brochures. Such a propaganda site might be good enough for traditional public relation practice since it has clear advantages over hardcopy brochures: easy to develop, easy to update, and easy to deliver.

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Innovative Planning for Electronic Commerce and Enterprises - A Reference Model by Cheng Hsu, Somendra Pant


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