Download PDF by Nancy Duarte: HBR Guide to Persuasive Presentations

By Nancy Duarte

ISBN-10: 1422187101

ISBN-13: 9781422187104


Terrified of conversing in entrance of a gaggle? or just trying to polish your talents? regardless of the place you're at the spectrum, this consultant provides you with the arrogance and the instruments you must get results.

Written by way of presentation specialist Nancy Duarte, the HBR advisor to Persuasive displays may help you:

• Win over tricky crowds
• arrange a coherent narrative
• Create robust messages and visuals
• connect to and interact your audience
• express humans why your principles subject to them
• Strike the best tone, in any scenario

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Additional info for HBR Guide to Persuasive Presentations

Example text

Great quotes get picked up and repeated—whether at the water cooler, in blog posts, or on social networking sites. So embed well-crafted sound bites into every talk. Here are a few that he used to great effect: Rhythmic repetition: Repeated phrase at beginning, middle, or end of a sentence. ” Then “We love our users” appeared again on the next slide. ” Concrete comparison: Simile or metaphor. ” Slogan: A concise statement that’s easy to remember. “Reinvent the phone” ended up in PCWorld’s headlines the next day.

What will keep them from adopting your message and carrying out your call to action? Remove any obstacles you can. Give them what they want, how they want it. If you’ll be presenting to a company, find recent press mentions, look at how the company positions itself against competitors, read its annual report, and have Google Alerts send new articles about the company to your e-mail. One time, I was preparing to present to beer executives, and I don’t like beer or know anything about the industry.

It’s what compels the audience to change course. You may as well e-mail your stakeholders a spreadsheet and be done with it. What’s at stake: You’ll also want to convey why the audience should care about your perspective. This helps people recognize their need to participate rather than continue with the status quo. It needs a subject (often some version of “you,” to highlight the audience’s role) and a verb (to convey action and elicit emotion). Lure them toward your idea with encouragement and rewards (the promise of meeting deadlines; protection of endangered species).

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HBR Guide to Persuasive Presentations by Nancy Duarte

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