Going Solo in Your Own Small Business - download pdf or read online

By John English

ISBN-10: 1865086061

ISBN-13: 9781865086064

As a way to get into enterprise by yourself, this consultant to the necessities of self-employment may also help you switch your dream into truth. A instruction manual of functional, common sense recommendation approximately tips on how to commence a solo enterprise, and the way to run it effectively, it goals that will help you navigate your approach during the most crucial features of being your personal boss, yet with no weighing you down with plenty of element. The booklet is usually approximately studying what you really need to get out of lifestyles, and the way your paintings should be in concord with how you are looking to reside. it really is approximately greater than being self-employed and getting paid for what you do - it really is in regards to the energy of being small.

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Examples include a gardening service, window cleaning or a tow truck. You and the customer conduct business indirectly If you and your customer have no reason to interact directly, your place strategy may take on a different dimension. Examples include mail order sales and Internet marketing. Promotion strategy Promotion strategy is the third component of your marketing mix. The objective is to create an image and to stimulate sales. It consists of the ways in which you communicate with customers, including personal contact, newsletters, publicity and paid advertising.

Adapting to change The nature of your business will change over time and it will become necessary to adapt your business strategy as a result. The life cycle of a solo business consists of a number of phases, each with a different set of goals and requiring a different mindset. It is not only important to learn how to construct an effective business strategy, it is equally important to recognise when to change it. You always need two strategies—one that capitalises on the forces that are naturally at work, and a second that acts as a safety net if the first one does not succeed.

Realism It is easy to become excessively optimistic about a new idea. Planning helps to prevent you from viewing the future in ways that the facts do not support. Need for outside advice Planning enables you to recognise problems that call for outside sources of information and assistance. Recognising change The nature of markets and customers changes. Planning cannot predict change, but it helps you to recognise it and to refine your business strategy accordingly. Balancing growth Solo businesses can grow too fast for their capital base or too slowly to maintain cash flow.

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Going Solo in Your Own Small Business by John English


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