Download e-book for iPad: Entrepreneurship for Everyone: A Student Textbook by Robert Mellor

By Robert Mellor

ISBN-10: 1412947758

ISBN-13: 9781412947756

ISBN-10: 1412947766

ISBN-13: 9781412947763

ISBN-10: 1857023153

ISBN-13: 9781857023152

During this groundbreaking textbook method of the research of entrepreneurship, Robert Mellor brings to the non-specialist not just the the most important problems with the sector that they're going to want to know, but in addition bridges the space among company wisdom and professional wisdom from different disciplines. The textbook presents correct and distinctive professional chapters aimed in the direction of various fields - from sustainable industries, info expertise; healthcare, biotechnology, in addition to the musical and artistic industries. Key entrepreneurship innovations which are coated include:- the theories and instruments of artistic pondering- industry learn - highbrow estate security- correct economics

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References Amabile, T. (1983) The Social Psychology of Creativity. Berlin: Springer-Verlag. De Bono, E. (1967) New Think: The Use of Lateral Thinking in the Generation of New Ideas. New York: Basic Books. De Bono, E. (1991) Teaching Thinking. Harmondsworth: Penguin Books. Ellis, W. D. (1938) A Source Book of Gestalt Psychology. New York: Harcourt, Brace and World. Franken, R. E. (1994) Human Motivation, Third edition. New York: Wadsworth. Guilford, J. P. (1950) ‘Creativity’, American Psychologist, 5: 444–54.

Fox, M. J. and Fox, R. L. (2000) Exploring the Nature of Creativity. Kendall/Hunt Pub. Co. K. and LaMantia, M. (2001) Breakthrough Teams for Breakneck Times. New York: Dearborn Books. com and find a topic that you can possibly combine with your ideas. 2 Google ‘Pareto analysis’ and comment on it. 3 Briefly compare de Bono’s ideas with those of the behaviourists. W. Weisberg; Copyright 1993; Reprinted with permission of John Wiley & Sons, Inc. Franken quote (page 31) from Human Motivation 3rd edition by FRANKEN, 1994.

Palmer, A. (2004) Introduction to Marketing Theory and Practice, 2nd edn. Oxford: Oxford University Press. Porter, M. E. (1990) The Competitive Advantage of Nations. London: Macmillan. Prescott, M. B. and Van Slyke, C. (1996) ‘The Internet as innovation’, Industrial Management & Data Systems, 97/3: 119–24. Schumpeter, J. A. ([1912]1952). Theorie der wirtschaftlichen Entwicklung, 5th edn. Leipzig: Duncker and Humblot. Schumpeter, J. A. (1939) Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process.

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Entrepreneurship for Everyone: A Student Textbook by Robert Mellor


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