By Lucy Tobin
Small company publication Award Winner 2013, Small company ebook Awards
The secrets and techniques of the UK's largest on-line marketers revealed
Thinking of beginning a enterprise? have already got a enterprise on-line and looking out to take it to the subsequent point? the glorious world-wide-web has made making a start-up that a lot more straightforward. hundreds of thousands of individuals are in the market reaping the rewards the internet can deliver. with a purpose to subscribe to them, you have got come to the suitable place.
Profiling ultra-modern most effective net marketers, Lucy Tobin - who meets winning company founders a week writing an firm column for The night Standard – takes us via their start-up tales and maps out precisely what is made them such a success. You’ll pay attention first hand from the intense sparks in the back of a few of the UK's best on-line companies. With interviews, functional suggestion and insights, you are going to find out how they did it, what they suggest, and the way you are able to do it too.
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Extra info for Entrepreneur: How to Start an Online Business
It’s especially important if technology is core to your business model. My best piece of advice on keeping costs low is to stay vigilant and always ask – will this bring in revenue and will it ultimately be profitable? It’s easy to convince yourself that something is a good idea, but you always have to bring it back to the bottom line – and how soon you can bring it to market. ’ 40 JUSTGIVING A runaway success At its launch, JustGiving was just an online portal for charities, but soon the team thought up the idea of an online sponsorship form, or personalised fundraising page.
Production was all to take place in-house, since printing had to take place to order. Kenkins reasoned that dong so, whilst expensive, at least meant no wasted stock and easier cash flow. Yet the launch of Moonpig went about as smoothly as sandpaper. At the time, the site had a team of ten – Jenkins, plus card designers, IT experts, a printer and a duo of marketing specialists. ’ But that didn’t happen: the bar’s internet was down for two hours, a huge traffic jam nearby meant none of the journalists turned up, and 24 MOONPIG Moonpig’s database broke down shortly after the party, losing all the orders and not doing much for the site’s reputation.
I’d been casting around for something to do since becoming a parent’, she explains. ‘After having children I didn’t want to go back to traditional work – I’d been a sports reporter, dashing around the country all the time. ’ After flying in from Florida, Roberts asked a friend with a technical background to build the Mumsnet website in return for a chunk of the future company. She then asked Carrie Longton, a TV producer whom she knew from antenatal classes, to be a co-founder of the site. ‘I wanted a partner because I didn’t want to work every hour of the day’, explains Roberts.
Entrepreneur: How to Start an Online Business by Lucy Tobin