New PDF release: Electronic Whistle-Stops: The Impact of the Internet on

By Gary W. Selnow

ISBN-10: 0275961648

ISBN-13: 9780275961640

Fifty years in the past, the political whistle-stop travel was once hence named simply because trains blew their whistles two times whilst making unscheduled stops in backwater cities. Like its far-off cousin, the electronic whistle-stop brings the candidate's message on to the folk, yet with one striking distinction: the hot whistle-stop deals politicians an accuracy, potency, and luck at voter persuasian incredible to via past whistle-stoppers corresponding to Harry Truman.

As Selnow indicates, American political campaigns have a rare affinity for digital units. they've got seized upon digital bulletin forums, domestic pages, and digital libraries. on account that political campaigns are conversation campaigns, Selnow concludes that applicants who effectively tell, convince, enlighten, or even confuse citizens will win votes. Selnow additionally examines the talk among those that argue that new applied sciences have enhanced potency and people who think that the strategies have affected society in alternative routes. students and scholars of yank political communique needs to learn this e-book; the energetic variety also will make it intriguing examining for a person attracted to this new political tool.

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Extra info for Electronic Whistle-Stops: The Impact of the Internet on American Politics

Example text

The failure of similes didn’t help. The confusion was in the streets, where voters mingle, but it also was in the campaigns, where professionals mint strategies. Indeed, political communicators themselves weren’t certain just how they should measure the success of a medium that looked so familiar and yet was so different from the media they had known. In the final analysis, most campaigns in 1996 gauged audience impact by the number of visits, not the changing of minds. The influence of the messages went unnoticed because bragging rights went to the teams whose tents attracted the largest crowds.

23 Asch put subjects in a room with a half-dozen confederates, and asked each to match the length of a line drawn on a sheet of paper with three comparison lines. All of the confederates offered similar answers, all obviously incorrect. Even so, Asch found that his subjects, knowing the rest were wrong, offered the same estimate as the group. The interpretation of this research has been challenged, but at one level it demonstrates that people will forsake their own judgment in the face of group consensus.

It’s part mass medium, part targeted medium, part interpersonal medium. It blurs all our previous distinctions and evaluations of media and personto-person shaping of voters. Academics, like politicians, have always been intrigued by the paths of influence on electoral decisions. But somehow the old hypodermic needle model, the two-step flow, the one-step flow, and other more current, but no less convincing, explanations, each in its time assessing the blend of media and back fence contributions to voting decisions, shed little light on the vagaries of new forums.

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Electronic Whistle-Stops: The Impact of the Internet on American Politics by Gary W. Selnow


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