Download e-book for iPad: Do Your Own PR by Richard Milton

By Richard Milton

ISBN-10: 1429430648

ISBN-13: 9781429430647

ISBN-10: 1904048277

ISBN-13: 9781904048275

Pocket necessities is a dynamic sequence of books which are concise, full of life, and straightforward to learn. filled with proof in addition to professional evaluations, each one e-book has the entire key details you must learn about such renowned subject matters as movie, tv, cult fiction, background, and extra. no matter if you are promoting software program or sofas, hotdogs or scorching tubs, stable press kin is the key of attaining attractiveness, and eventually, of accelerating revenues. From writing a statement to taking photographs, organizing press meetings to establishing one-on-one interviews, Do your individual PR tells you step-by-step the way to grasp the abilities of the spin health care provider and lift your personal profile.

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There is a new product to be launched; a distributorship deal to be announced; or a major international order for millions of pounds. The new gizmo will be out of the laboratory, or flown in from the States by the end of the month; the sales director and the MD are feeling bullish about the company’s prospects so they tell the PR manager or the agency to call a press conference. The invitations are duly sent out and the journalists are canvassed by phone to make sure they are coming. The hotel is booked and the menu is chosen.

The truth is, of course, that journalists are a representative group just like any other and, hence, reflect the political divisions of the country; some are left wing, some are right wing; some couldn’t give a toss. It is not impossible for a journalist to slant a story if he or she doesn’t like your politics or your product, but it is unlikely for two reasons. First, his or her copy is going to be seen by many people (half a dozen or more on a national daily) and they are not all going to share the reporter’s views.

Do be helpful to young, inexperienced journalists - it may repay you later. * Do remember that many journalists are counter to the usual stereotype; half are women, many are non-smokers and non-drinkers. * Don’t complain to editors unless you are sure of your facts. * Don’t attempt to manipulate the press - the outcome may be unpredictable. * Do treat the press seriously and as openly as possible if you ever expect to rely on them as a channel of communication. fm Page 33 Friday, December 5, 2003 2:22 PM Face To Face Preparing to be interviewed Preparing for an interview is not a matter of getting an edge on the journalist or of putting yourself in an artificially good light.

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Do Your Own PR by Richard Milton

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