By Youngme Moon
Why attempting to be the easiest ... competing like loopy ... makes you mediocre
Every few years a book--through a mixture of the author's specific voice, storytelling skill, wit, and insight--simply breaks the mildew. invoice Bryson's A stroll in the Woods is one instance. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another.
Now comes Youngme Moon's Different, a book for "people who don't learn company books." truly, it's extra like a private dialog with a pal who has notion deeply approximately how the realm works ... and who will get you to work out that international in a totally new mild.
If there's one pressure of traditional knowledge pervading each corporation in each undefined, it's absolutely the value of "competing like crazy." Youngme Moon's message is just "Get off this treadmill that's taking you nowhere. Going tit for tat and including good points, augmentations, and gimmicks to overcome the contest has the perverse results of making you're keen on all people else." Different offers a hugely unique standpoint on what it potential to provide anything that's meaningfully different--different in a fashion that's either primary and complete.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the gamers who've thoughtfully rejected orthodoxy in desire of an process that's extra adventurous. a few are even "hostile," nearly bold you to shop for what they're promoting. The MINI Cooper was once introduced with fearless abandon: "Worried that this automobile is just too small? glance right here. It's even smaller than you think."
These are avid gamers that strike a real chord with even the main jaded shoppers. actually, nearly each good fortune tale of the prior 20 years has been an exception to the guideline. easily visit your desktop and evaluate AOL and Yahoo! with Google. the previous pile on function upon function to their domestic pages, whereas Google is like an austere boutique, dominating a class choked with "extras."
Different indicates the best way to achieve a global the place conformity reigns...but exceptions rule.
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Extra info for Different: Escaping the Competitive Herd
Attitude – the state of mind of workers to the practice of flexibility. For this reason employers who have been most successful in applying new forms of flexibility have recognized the key importance of organizational culture. Without a supportive culture to maintain full flexibility, many employers can only fall back on selective (and often exploitative) forms of flexibility such as numerical flexibility. The practical implications of this concept of flexibility are summarized below. What should be the strategy for the flexible organization?
This provided an overall sense of purpose that served to generate a common understanding as to what was acceptable behaviour and what was not. In this can be seen the importance of organizational culture and values as a source of competitive advantage. 3). Stewart42 points to a widespread recognition that is not just (or even necessarily mainly) about changing the structure, but often requires changing the culture too. In identifying their attributes of excellent companies, Peters and Waterman43 stressed the importance of organizational values and a strong culture.
According to the company’s marketing information, work was undergoing a revolution to 7-day, 24-hour operations, with short assignments with different employers, based on the individual’s marketability (skills, knowledge, expertise). Motivation could be maintained through challenging work and attractive pay and benefits. In 1992, with the recession in the UK in full swing, Occ-Shift embarked on a sporadic programme of ‘downsizing’. By 1995 over 30 per cent of the workforce had gone, most of them made compulsorily redundant.
Different: Escaping the Competitive Herd by Youngme Moon