Read e-book online Dezentrale Leadership : Voraussetzungen, Möglichkeiten und PDF

By Eva-Maria Hammann

ISBN-10: 3834913669

ISBN-13: 9783834913661

ISBN-10: 3834999652

ISBN-13: 9783834999658

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Read Online or Download Dezentrale Leadership : Voraussetzungen, Möglichkeiten und Grenzen von unternehmerischem Führungsverhalten in Tochter-gesellschaften diversifizierter Unternehmen PDF

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Extra resources for Dezentrale Leadership : Voraussetzungen, Möglichkeiten und Grenzen von unternehmerischem Führungsverhalten in Tochter-gesellschaften diversifizierter Unternehmen

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51ff. Vgl. Reed/Luffmann (1986), S. 30. Vgl. Mohren (1996), S. 34. Vgl. Reed/Luffmann (1986), S. 34. DAS EXTERNE UND ORGANISATIONALE UMFELD 31 her noch nicht bearbeitete Märkte. 113 In diesem Zusammenhang ist auch der Schritt in ausländische Märkte zu sehen, der Teil einer Wachstaumsstrategie sein kann und dabei mit dem Versuch verbunden ist, der zunehmenden Globalisierung und sich verstärkendem Wettbewerb zu begegnen. Allerdings scheint das Diversifikationsvorhaben nur dann erfolgreich zu sein, wenn die Stagnation des angestammten Geschäfts einer Unternehmung nicht auf interne Schwächen (z.

Dazu ist es notwendig, permanent neue und innovative Antworten auf den Wandel in den verschiedenen Umwelten zu finden und die Entwicklung des Unternehmens entsprechend zu gestalten. So schreibt Kuhn, dass der wirtschaftliche Erfolg von Unternehmen das Ergebnis innengerichteter Effizienz („die Dinge richtig tun“) und außengerichteter Effek- 80 Vgl. Neugebauer (1997), S. 48. 81 Im gegenwärtigen turbulenten unternehmensexternen Umfeld reicht es für den wirtschaftlichen Erfolg nicht mehr aus, nur Kosten zu senken oder die Qualität der Produkte und Dienstleistungen zu erhöhen.

Hinterhuber (2004a), S. 195. Vgl. ebenda; Hinterhuber (2004b). Vgl. Ireland et al. (2001), S. 50 sowie Hitt et al. (2001b); Kuratko et al. (2001), S. 60ff. 1 Die unternehmerische Vision Die strategische Führung eines Unternehmens ist maßgeblich vom Vorhandensein einer Vision abhängig. Die obersten Führungskräfte müssen in der Lage sein, Fragen aufzuwerfen, Richtungen vorzugeben und Ziele zu formulieren. Ohne die Vergangenheit des Unternehmens aus den Augen zu verlieren, muss der Blick in die Zukunft gerichtet sein.

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Dezentrale Leadership : Voraussetzungen, Möglichkeiten und Grenzen von unternehmerischem Führungsverhalten in Tochter-gesellschaften diversifizierter Unternehmen by Eva-Maria Hammann


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