Design to Thrive: Creating Social Networks and Online - download pdf or read online

By Tharon Howard

ISBN-10: 0123749212

ISBN-13: 9780123749215

Everyone is leaping at the social media bandwagon, yet few are doing it good or thoughtfully. As layout to Thrive argues, it is easily now not actual that "if you construct it, they're going to come." As Tharon Howard writes, the "field of goals" method of designing social media "may have labored for Kevin Costner and baseball fields in Hollywood's model of an Iowa cornfield, however it does not make sure good fortune if you find yourself constructing the structure for a web community." layout to Thrive deals an efficient combination of educational concept and utilized, functional recommendation, according to the author's deep event development and trying out on-line groups. the speculation is critical and never in any respect dry. you should comprehend why a few on-line groups thrive whereas such a lot wither at the vine. The perform is the thrill half, and Howard attracts examples, many illustrated with colour monitor photographs, from quite a lot of on-line groups, from educational institutions to international of Warcraft guilds.

The middle of the publication is the RIBS framework, a dialogue of the 4 key parts priceless for the good fortune of on-line groups: remuneration, impact, belonging, and importance. each one of those recommendations is constructed in a separate bankruptcy, and the result's an effective framework that may be used to layout, construct, and try on-line groups of many alternative flavors.

I paintings in publishing, and feature already been cribbing rules from layout to Thrive to take advantage of in conversations with our new media and advertising groups. i locate myself often mentioning Howard's very important contrast among social networks and on-line groups, very various things that almost all parents i do know are likely to confuse. no matter what your function, for those who paintings in media, publishing, or internet improvement, you can find necessary options and ideas during this booklet. in case you are fascinated by doing social media correct, this publication delivers you with a framework, useful options, and a language for speaking along with your friends.

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Additional resources for Design to Thrive: Creating Social Networks and Online Communities that Last

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Sharing vs Commercial Economies In his influential book, Remix, Lawrence Lessig makes a critical distinction between the two kinds of “economies” that exist online today. ” Second is what Lessig calls the “sharing” economy, which we use in communities and social organizations. In the commercial economy, we exchange money for some goods or services. However, Lessig observes that “money in the sharing economy is not just inappropriate; it is ­poisonous” ([10], 119). In a sharing economy, it is perfectly reasonable for a girlfriend to demand that her boyfriend spend several hours of an evening with her, but as Lessig observes, “it would be very, very odd if your girlfriend, at the end of the date, offered [her boyfriend] $500 to spend the night” ([10], 119).

Html What requires the organizational complexity here is that these issues are extraordinarily politicized and highly charged issues for many individual members of the UPA. The fight comes when someone who has been practicing in the field for, say, 20 years is told by an organization that she supports that she’s ignorant of an entire area of research the organizers of the BoK project say is essential. The BoK project is supposed to define areas of knowledge considered requisite in order to be successful as a professional, yet here’s this person calling herself a “professional” for 20 years who is a respected and successful practitioner.

People understand if you’ve made a mistake, and they’ll forgive it, but they never forgive being ignored. Reduce training and support costs When your customers and employees help each other and provide answers to the questions they have, you don’t have to pay someone to be available to answer all their questions. Well-managed user groups can reduce a company’s support costs significantly. Macromedia and now Adobe have been tremendously successful at this. Adobe’s online user forums provide a space where users can go, ask questions, and get answers from other users who are delighted to demonstrate their expertise with the product and to share their experiences.

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Design to Thrive: Creating Social Networks and Online Communities that Last by Tharon Howard


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