Content Strategy for Mobile - download pdf or read online

By Karen McGrane

ISBN-10: 1937557081

ISBN-13: 9781937557089

ISBN: 978-1-937557-0-89
Paperback: one hundred sixty five pages

You don't get to determine which platform or machine your shoppers use to entry your content material: they do.

Mobile isn't simply smartphones, and it doesn't unavoidably suggest you're at the movement. It's a proliferation of units, systems, and screensizes - from the tiniest "dumb" telephones to the machine internet. how are you going to make sure your content material will paintings in every single place, all of the time?

Karen McGrane will train you every little thing you must get your content material onto cellular units (and more). You'll first assemble info that can assist you make the case for a cellular method, then find out how to put up flexibly to a number of channels. alongside the way in which, you'll get worthwhile suggestion on adapting your workflow to an international of rising units, systems, reveal sizes, and resolutions. And all within the much less time than it takes you to fly from manhattan to Chicago.

Contents:

Your content material, Now Mobile
content material prior to Platform
Adaptive Content
technique and Planning
Writing and Editing
info Architecture
humans and approach

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Additional resources for Content Strategy for Mobile

Sample text

Meaningful metadata: category, tag, author, and date information can be used to filter or highlight content, and metadata can be used to help platforms decide which content to display. • Usable CMS interfaces: content management UI and workflow encourages people to create well-structured and metadata-enhanced content, without letting them fall back on making styling choices. Let’s look at each of these in turn. A da p t i v e C o n t e n t 53 REUSABLE CONTENT If you’re thinking of a specific context when you create content, your mind naturally wraps itself into the opportunities and constraints inherent in that medium.

If we break long stretches of content down into smaller chunks, we’re then free to combine and recombine them in new ways. If we categorize our content consistently—either by entering it into fields or marking it up with tags—then we can sort, filter, and prioritize it. None of this happens by magic. It takes human effort (and/ or really smart robots) to add the right structure to content. And because it takes effort, it’s easy to backslide. Chunks, not blobs Many organizations insist their editing workflow requires a giant blob into which they can dump whatever they want—text, headings, images, tables, audio, videos—anything and everything that can show up on a webpage.

Meaningful metadata: category, tag, author, and date information can be used to filter or highlight content, and metadata can be used to help platforms decide which content to display. • Usable CMS interfaces: content management UI and workflow encourages people to create well-structured and metadata-enhanced content, without letting them fall back on making styling choices. Let’s look at each of these in turn. A da p t i v e C o n t e n t 53 REUSABLE CONTENT If you’re thinking of a specific context when you create content, your mind naturally wraps itself into the opportunities and constraints inherent in that medium.

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Content Strategy for Mobile by Karen McGrane


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