By S Sreejesh, Sanjay Mohapatra, M R Anusree
Since learn is healthier realized through doing, this e-book emphasizes a hands-on, do-it your self technique. The readers have many possibilities to work out how enterprise researches have an effect on and help administration choice. The e-book used a case research strategy for all of the chapters with interactive video clips. The ebook gave emphasis to quantitative info research utilizing a software, IBM SPSS 20.0. the knowledge research chapters illustrate intimately every one step in operating the software program courses. The software program courses records are supplied for all facts units: outputs, demonstration video clips, and monitor captures are at the site. This e-book offers scholars such a lot vast support on hand to profit quantitative info research utilizing SPSS. therefore, the authors ready this textbook and the entire extra fabrics to assist the scholars to appreciate the useful rules of commercial learn and the way to use them in real-life situations.
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Extra resources for Business Research Methods: An Applied Orientation
A researcher can personally meet the respondents to survey their preferences of television channels. Another researcher may use a telephone to ask the consumer about his satisfaction levels related to a newly purchased product. Yet another researcher may send an email to a respondent to check whether he is interested in a new insurance policy. These methods have their own advantages and disadvantages. Researchers adopt any of these methods depending on their requirement. 8 Experiments In business research, experiments can be conducted for studying cause-and-effect relationships.
1. Each of these steps in the research process is discussed below. 1 Identifying and Defining the Problem/Opportunity The initial step in the research process is the identification of the problem or opportunity. As businesses today operate in a highly volatile environment governed by various macro environmental factors, they need to constantly assess their S. 1007/978-3-319-00539-3_2, Ó Springer International Publishing Switzerland 2014 13 14 Fig. 1 Steps in the Research Process 2 Business Research Process Identifying and Defining Problem/Opportunity Planning the Research Design Selecting a Research Method Selecting a Sampling Procedure Data Collection Evaluating the Data Preparing and Presenting the Research Report relative position and identify the various problem areas or opportunities they need to work upon in order to sustain themselves competitively in the market.
In September 1982, the company faced a tragedy when seven people died from ingesting Tylenol capsules that had been laced with cyanide. Soon after the 28 3 Business Research Design: Exploratory, Descriptive and Causal Designs tragedy, the company stopped the advertising and recalled all Tyenol products from the market. The FDA investigations found that the tampering had been done at the retail level rather than during manufacturing. In the next 2 weeks after these deaths, the company’s stocks dropped 18 % and its major competitors products Datril and Anacin-3 were in such demand that supplies were back ordered.
Business Research Methods: An Applied Orientation by S Sreejesh, Sanjay Mohapatra, M R Anusree