Download PDF by Daniel Huber, Heiner Kaufmann, Martin Steinmann: Bridging the Innovation Gap - Bauplan des innovativen

By Daniel Huber, Heiner Kaufmann, Martin Steinmann

ISBN-10: 3662439247

ISBN-13: 9783662439241

ISBN-10: 3662439255

ISBN-13: 9783662439258

Innovation wird zunehmend zum wichtigsten Erfolgsfaktor von Unternehmen. Die etablierten Innovationssysteme funktionieren allerdings vielerorts nicht. Zahlreiche Innovationsvorhaben scheitern aus nicht erklärbaren Gründen. Basierend auf ihrer langjährigen industriellen Praxis identifizieren die Autoren Lücken und Irrtümer im bisherigen Verständnis des Innovationsvorgangs und stellen erstmals ein funktionierendes und durchgängiges Innovationssystem vor. Dieses wegweisende „Berner Innovationsmodell“ überbrückt den „Innovation hole“ und hat das Potenzial, Unternehmen zu nachhaltigem Erfolg zu führen.

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Additional info for Bridging the Innovation Gap - Bauplan des innovativen Unternehmens

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Org/wiki/Innovation. Zugegriffen: 28. Dezember 2011. 4 Wie sollten wir denn innovieren? – Aussagen aus der Innovationslehre Wie sollten nun Unternehmen gemäß Lehrbuch innovieren? Natürlich geben die vielen Publikationen in diesem Bereich eine ebenso große Anzahl von unterschiedlichen TeilAntworten auf diese Frage. Sie alle gehen aber von ein paar gemeinsamen Grundsätzen aus: • Es ist anerkannt, dass Innovation für das längerfristige Gedeihen eines Unternehmens erforderlich ist. • Man ist sich bewusst, dass Innovationsanstrengungen außerhalb des Tagesgeschäfts erfolgen sollten.

Welcher Mechanismus spielt da? Wie funktioniert er? 4 Der Innovation Gap – Warum Innovationsvorhaben systematisch scheitern Die oben beschriebenen Schwierigkeiten waren dermaßen offensichtlich und systematisch, dass wir uns intensiv mit ihnen auseinandersetzen mussten. Um darüber überhaupt diskutieren zu können, mussten wir zunächst eine geeignete Bezeichnung dafür finden. Die Suche in der Literatur nach der korrekten Bezeichnung für die erlebten Schwierigkeiten blieb zu unserer Überraschung ohne Erfolg.

Hnliche Probleme sind aus der Verkaufstechnik beInnovation Gap Forschungsphasen Ideenfindung Bewertung und Auswahl Umsetzungsphasen Entwicklung und Produktion Abb. 3 Der Innovation Gap Die Bezeichnung war Englisch, da Englisch die Konzernsprache war. Es gibt zudem einige wenige Autoren, die in diesem Bereich ähnliche Schwierigkeiten vorfinden und benennen.  16), und Thomas Hinderling vom CSEM spricht im Zusammenhang mit Start-ups von „Tal des Todes“ in Hinderling 2013). 4 Der Innovation Gap – Warum Innovationsvorhaben systematisch scheitern 35 kannt und werden dort mit der Rolle von Account Managern gehandhabt9.

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Bridging the Innovation Gap - Bauplan des innovativen Unternehmens by Daniel Huber, Heiner Kaufmann, Martin Steinmann


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