Read e-book online Boosting Sales (Business on a Shoestring) PDF

By Bob Gorton

ISBN-10: 0713675411

ISBN-13: 9780713675412

ISBN-10: 1408102528

ISBN-13: 9781408102527

The ...on a Shoestring sequence is helping small company vendors develop their enterprise imaginatively, successfully and with out spending a fortune. aimed toward marketers with lots of imaginative and prescient and dedication yet now not loads of funds, each one ebook is full of principles that truly paintings, real-life examples, step by step recommendation and resources of extra information.

Boosting your company's revenues is vital if you are going to make a hit of your corporation. This revised edition of Bob Gorton's Boosting Sales covers:

- your present revenues and dealing out the place you must cross next
- ensuring you are assembly a need
- taking part in on your strengths
- your costs (and the way you current them)
- speaking to and nurturing your present customers
- searching for new customers
- Responding rapidly to prospects
- bettering your post-sales service
- operating to assure repeat sales

'a nice little package deal' - The Bookseller

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Additional info for Boosting Sales (Business on a Shoestring)

Sample text

Eventually, if you persist in trying to sell to them, they will grind your profit margin down with threats and comparisons with the competition until you just can’t go any lower. Then they will move on to someone who’s cheaper, and there will always be someone else who will give away a little more margin for a little more business. If you persist in dealing with customers like this, you’ll end up attracting more of them because your whole style of business will become focused on offering the lowest prices, which means meagre profits on each sale.

Before you know it, they will be wooed away somewhere else. 2. new customers can be difficult to find, as you are probably well aware. 3 I’ll come back to ways of finding new customers in Chapter 9, because it’s a big subject and needs a whole section on its own. For now, let’s look at ways to grow that are less expensive. The way to grow on a shoestring We’ve looked at the established ways to grow a business; now let’s concentrate on the shoestring ways to grow. The shoestring way is to focus on growing profitably and generating cash rather than increasing market share in terms of turnover or the number of customers.

The Genghis Khan Guide to Business, Osmosis Publications. 2. Churchill, N. C. & Mullins, J. (2001). ’, Harvard Business Review, May 2006. 3. Churchill, N. C. & Mullins, J. (2001). ’, Harvard Business Review, May 2006. 31 Page 31 Black green Page 32 Black green 3 THE EASIEST WAYS TO GROW A BUSINESS Customers should be at the centre of all business activity. Here, we’ll look at how we are going to grow the business through our existing customers before we try to find some new ones. All the background thinking we’ve done this far has been crucial, though, as it’s so important to understand that boosting sales is something that should be done only after you have worked out for your business the: break-even point cash constraint resource limitations Remember that it is profits we are trying to grow before anything else because maximising the profitability of the current level of trade is what will be used to fund further growth, without external borrowings, if done correctly.

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Boosting Sales (Business on a Shoestring) by Bob Gorton


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