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Extra resources for Apple Confidential 2.0 The Definitive History Of The World's Most Colorful Company

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Shares split two-for-one effective May 15, 1987. 06 per share (post-split). 85 92 94 95 96 97 98 Apple continued paying dividends until the second quarter of 1996, at which time it suspended paying dividends on its common stock in an effort to conserve cash. Apple anticipates that, for the foreseeable future, it will retain any earnings for use in the operation of its business. html 43 44 Mike Scott Mike Markkula John Sculley Michael Spindler Gil Amelio Steve Jobs (interim) President 05/77 03/81 04/83 06/93 02/96 Mike Scott Mike Markkula John Sculley Michael Spindler vacant 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 77 78 79 80 81 82 83 84 85 86 87 88 89 90 Total Employees (regular, temporary, and contractors) CEO 05/77 03/81 04/83 06/93 02/96 07/97 91 92 93 94 Chairman 01/77 03/81 09/85 01/86 10/93 02/96 07/97 95 96 97 98 Mike Markkula Steve Jobs vacant John Sculley Mike Markkula Gil Amelio vacant Millionaire Mania A sample from Apple Confidential © 1999 Owen W.

Next year alone, we project that well over 1,000,000 will come to that understanding. Over the next decade, the growth of the personal computer will continue in logarithmic leaps. We look forward to responsible competition in the massive effort to distribute this American technology to the world. And we appreciate the magnitutde of your commitment. Because what we are doing is increasing social capital by enhancing individual productivity. Welcome to the task. On August 24, Apple responded to IBM’s PC introduction in an amazing display of bravado by placing a now-famous, fullpage advertisement in The Wall Street Journal welcoming the pin-striped corporate behemoth into the market that Apple practically saw as its birthright.

5 million shares, suddenly had a net worth exceeding $217 million. Not too shabby for a college dropout. Woz’s 4 million shares were worth a respectable $116 million. Pretty good for a wire-head who never wanted to build a company. Even Markkula couldn’t complain. His 7 million shares were valued at $203 million, for an unbelievable 55,943 percent annualized return on his original 1977 stake! The three founders of Apple Computer Inc. weren’t the only ones who did well that fateful day in December.

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Apple Confidential 2.0 The Definitive History Of The World's Most Colorful Company by No Starch Press


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